World Champion launches new Triathlon for Lakeside Shopping Centre

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Lakeside Triathlon 27 June 2010

 

Returning from Australia only the day before, where she won the ITU World Long Distance Triathlon Championships, British Olympian Jodie Swallow was at The Boardwalk at Lakeside Shopping Centre last Friday, to help launch the Lakeside Triathlon - a new mass participation sporting event hosted by Lakeside and supported by Thurrock Council, which takes place at the shopping centre on Sunday, 27 June 2010.

Organisers of this exciting event, One Step Beyond, have joined forces with Thurrock based Mike Porter, Triathlon Racing Inc to offer a unique swim, bike and run challenge for both novice and experienced triathletes. The sprint distance triathlon will start and finish by The Boardwalk and Vue Cinema at Lakeside and consists of a 750 metre swim in the Alexandra Lake, followed by a 20Km bike leg on the roads in and around Lakeside, and ending with a 5Km run on the centre’s closed private roads.

“It has taken a lot of hard work and perseverance to get this event off the ground because of the complexities involved in staging it on the site of one of Europe’s largest and busiest shopping centres, but the fantastic support we have received from all of our partners will, make this a truly unique event for both competitors and spectators,” says Adam Moffat, One Step Beyond.

Paul Lancaster, General Manager of Lakeside, is delighted to offer the centre’s excellent facilities for such an inspirational event. He said, “With the 2012 London Olympics little more than two years away this is an initiative that we are delighted to support. We encourage our staff, retailers and customers to rise to the challenge by participating or coming along to watch friends and family in an event which will kick start our planned summer season of activities.”

Jodie Swallow, from Brentwood, is working with Triathlon Racing Inc to offer personal and group training sessions at Lakeside in the lead up to the triathlon, to participants of this and other events in the fast-growing multisport calendar.

 

 

 

For more information:

Event registration & management: visit www.onestepyeyond.org.uk/lakeside-triathlon.php

Coaching – Jodie Swallow: visit www.ifollowtheswallow.com

Sponsorship enquiries & local event support: Mike Porter, Triathlon Racing Inc

Tel: 07940 381459

Photograph: Jodie Swallow, together with her high performance bike and World Championship medal, joined Paul Lancaster, General Manager of Lakeside (right), and Mike Porter, Triathlon Racing Inc (left), last Friday at Alexandra Lake where the event’s open water swim will take place.

 

Lakeside notes to editors:

·         Lakeside is open from 10am ‘til 10pm weekdays, Saturday 9am – 9pm and Sunday 11am – 5pm

·         The Boardwalk is a new leisure area at Lakeside Shopping Centre bringing you a host of restaurants, plus a revolutionary new concept Vue cinema

·         Lakeside Shopping Centre and the adjoining Retail Park form one of the largest shopping areas in Europe

·         Over 20% of the UK population live within a one hour drive of Lakeside

·         Lakeside Shopping Centre is part of the Capital Shopping Centres portfolio of centres.

·         For more information visit www.lakeside.uk.com

12th February 2009